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MOPs professionals: Bringin order to chaos

Lake Lanier Islands: Location for Summer CampAfter a day and a half of listening to presentations and conversations at the MO Pros Summer Camp in Atlanta, I had an observation to make. “I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer…

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Brandmaker acquires Allocadia for combined marketing ops offering

Marketing operations and marketing resource management software company BrandMaker announced it has signed a definitive agreement to acquire a leader in performance management solutions, Allocadia. The resulting combined business will offer end-to-end orchestration and optimization for marketers in strategy, campaigns, content and branding. The companies boast a complementary presence in both North America and EMEA,…

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Buying a Business Checklist

If you buy something through our links, we may earn money from our affiliate partners. Learn more.“Due Diligence” applies to both buyers and sellers of a business.Due Diligence means you are diligently researching every aspect of the business. Aside from the financials, you’re looking into the business reputation and its potential.When you are ready to…